There is something magnetic about Unami Mthethwa. It could be the way she delivers her thoughts with fierce clarity or how she makes digital content feel like a private conversation between friends. Either way, Unami is not just a content creator. She is a brand architect, a visual storyteller, and a rising screen presence whose ability to emotionally connect with her audience is nothing short of intuitive.
“My background gave me a deep understanding of brand positioning, storytelling, and audience psychology,” she says. “I treat every piece of content like a campaign with intention, alignment, and emotional impact.” Her content is crafted with care, but more than anything, with clarity. Nothing is posted without purpose. Nothing feels accidental.
Unami’s love for fashion began long before she even understood what fashion was. “I’ve loved fashion since I was three. I even fought my mom over outfit choices,” she laughs. Growing up in a beauty-influenced household, she quickly found joy in lipsticks, blush, and that intoxicating feeling of stepping into something fabulous. By varsity, that spark had evolved. “I discovered my love for a quality lifestyle, and those passions naturally came together through content creation.”
Her breakout moment? Appearing on The Catch. “It was a game-changer,” she reflects. “I realized how expressive I am and how much I love being in front of the camera. It boosted my confidence and gave me hands-on experience in production which is something I’ve studied and want to pursue as a director.” It was a creative turning point. “That experience confirmed that my face and personality belong on screen,” she says. “You’ll definitely be seeing more of me on your screens.”
But being visible comes with responsibility, and Unami approaches that with emotional intelligence. “I use polls, respond to comments, and study which content performs best,” she explains. “But beyond analytics, I focus on emotional connection. My community feels safe with me, and that connection shapes the content I create.” In an industry where viral often overshadows value, Unami builds her following by nurturing a digital space where trust takes center stage.
“Authenticity is everything,” she insists. “I don’t change who I am to fit in. Whether I’m glammed up or showing behind-the-scenes chaos, I always show up as my full self.” And perhaps it is this refusal to perform for likes that has solidified her influence. “That realness builds trust, and trust builds influence.”
Staying grounded is not always easy in the ever-evolving world of social media. “Staying true to myself in a fast-moving, trend-heavy space has been challenging,” she admits. “I’ve learned to say no to things that don’t align with my brand and to focus on consistency, authenticity, and vision.” It is not about doing more; it is about doing what feels right.
Unami keeps her content sharp and relevant by blending research with instinct. “I stay updated by following fashion weeks, trend forecasts, and social platforms,” she says. “But most importantly, I trust my gut. If a trend doesn’t suit my vibe, I leave it. I enjoy mixing timeless style with a modern twist.” Her wardrobe may change with the seasons, but her identity never does.
One of her proudest fashion moments came during SA Fashion Week. “Being surrounded by industry leaders made me realize that I truly belong in those spaces,” she says. “I have a voice and influence in the fashion world.” That moment of clarity soon translated into action. “It allowed me to work with the amazing fashion brand Diane Paris.”
Still, luxury for Unami is not always stitched into price tags. It is stitched into perspective. “Luxury is a feeling, not just a price tag,” she says. “I show how to style affordable pieces to look high-end.” For her, luxury extends beyond fashion. “It’s a lifestyle—from health and beauty to mental wellbeing and hygiene. Everyone deserves to feel elevated in their own way.”
What makes her content especially resonant is her ability to make beauty and success feel attainable. Her advice to creators just starting out is rooted in clarity and courage. “Know your ‘why’ and stay true to it. Your unique voice is your superpower. Start small, be consistent, and treat your platform like a brand even before the brands notice.” It is the kind of advice that comes not from a place of strategy but from lived experience. “It’s not always easy,” she says, “but if you’re passionate, it’s always worth it.”
Unami’s voice carries the authority of someone who knows her purpose. But her energy carries the warmth of someone who wants others to win, too. As she continues to expand her screen presence and directorial ambitions, her journey feels like a campaign for living boldly, honestly, and beautifully—on and off screen.
