Rocha’s journey as a fashion influencer has been nothing short of remarkable. Her passion for fashion, combined with her dedication to education in fashion marketing, has allowed her to excel in the industry, becoming a well – known name. In this exclusive chat with Dyuti Chetta, Poly Rocha discusses her degree in fashion marketing, the most pivotal moment in her career, advice for aspiring fashion influencers, and much more.
A key part of Poly’s job involves staying on top of the latest trends. When asked how she manages this, Poly cites the importance of reading magazines and taking courses to keep up to date with the latest news. She also stresses on the importance of studying.
When asked what inspired her to pursue a degree in fashion marketing, she unveiled, “My passion for fashion since I was little inspires me to always seek to delve deeper into my studies about fashion.” Her background in fashion marketing has helped her grow professionally, and equipped her with the required knowledge to give her best to her clients. It helps a lot in working with the brands I partner with, in engaging the brands I collab with. I always look for the best means according to studies to promote brand.
It is no secret that Poly is at the top of the game when it comes to her career – owing to her dedication and hard work. When asked to name a pivotal moment in her career as a fashion influencer, Poly reminisced on her collaborations with brands outside her country and the experience of becoming an ambassador for them. Understandably so, since it was the moment she realized that her influence extended beyond the borders of her country.
Poly’s commitment to staying current in the industry is quite admirable. To ensure her marketing strategies to market fashion brands are effective, Poly relies on her own unique approach. “I use more natural advertising methods,” she said. “One of the methods was created by me! I always show my day to day with the brand, and I only collaborate with brands that are really my style and that I like.”
She also emphasized the importance of creative expression and marketing goals in her posts, saying, “I let it flow, I do it my way, always adding my personality but always remembering my studies in marketing.”
When asked about her approach to managing partnerships with multiple brands at once, Poly said, “It was complicated at first, but now I’ve gotten used to it and it’s become routine.” A true sign that she’s mastered the art of managing multiple tasks at once, proving once again that she is deeply committed to her goals.
For aspiring influencers looking to specialize in fashion marketing, Poly wisely advises, “Just do it! Always study hard. Some people think that in this field you don’t need to study, but studying is important in all fields and it makes us stand out.”
Building and maintaining relationships with fashion brands is crucial for Poly’s success. “It’s easy to build relationships with brands because I only work with brands that match my personality,” she explained. “I end up creating a real bond with them.” This is a strategy that ensures that she is able to show up as her most authentic self even while promoting brands, which is indeed remarkable.
Reflecting on her journey as a fashion influencer, Poly said, “The most rewarding part is being able to work with what I love and pass on the message to girls that fashion is a way of expressing ourselves and that we can dress however we want without caring about other people’s opinions!”
Rocha’s journey as a fashion influencer is proof that hard work, dedication, and education can pay off. Whether she’s on the cover of a magazine, attending a fashion week event, or collaborating with a brand, Rocha’s approach to fashion marketing is refreshingly authentic and engaging.
Her message to other aspiring influencers is clear: don’t be afraid to pursue your dreams, and don’t forget to always prioritize learning and growth. As Rocha puts it, “studying is important in all fields and it makes us stand out.”
