Laureen Uy has long been a force to reckon with in the world of fashion, travel, and digital content creation. But it all began back in 2010, when she innocently ventured into blogging, never imagining the impact it would eventually have. “I started blogging back then because I wanted a visual diary for myself,” she reminisces. “I love dressing up every day, and it was just a way to keep track of my outfits.” Little did she know, that casual step into the digital world would soon blossom into a full-blown career, with followers eagerly tuning in to see what she would post next.
What started as a passion project grew into a platform for self-expression and connection with a vast audience. Her seamless transition from blogging to vlogging was a natural evolution—staying true to her love for fashion and travel while taking her followers along for the ride. “I’ve always uploaded fashion and travel content, so the move from blogging to vlogging felt like the right fit. I stayed true to the topics I truly loved,” she says.
Her travel vlogs, in particular, have become fan favourites, especially the vibrant visuals and authentic experiences she shares from places like Bali and Singapore. “Bali is just a vibe,” she gushes, clearly lighting up at the mention of one of her favourite destinations. “There’s always so much to do—cafes to try, day clubs to visit. If you go to Ubud, it’s a completely different world, very holistic and serene.” For Laureen, Bali offers a perfect mix of excitement and peace, a place where she can truly unwind while still curating the best experiences for her audience.
Singapore, on the other hand, serves as a quick weekend escape—perfect for someone constantly on the go. “It’s my go-to for weekend trips. From thrift shopping to luxury hunts, new restaurants to try, and Asia’s best bars, you’ll never run out of things to do.” Her vlogs capture the essence of each location, turning the ordinary into something extraordinary—inviting her audience to join her on every new adventure.
Of course, being a content creator isn’t all jet-setting and perfect outfits. Like any creative, Laureen faces challenges—especially when it comes to maintaining momentum and inspiration. “Sometimes I feel uninspired and my mind just goes blank,” she admits candidly. “That’s when I know I need to take a break and recharge offline.” A crucial part of her process is staying authentic to herself and her brand, a quality that has set her apart in a crowded space. “It’s so important to have your own voice and just be you. That’s what really separates you from all the other content creators out there.”
A significant part of Laureen’s charm is the balance she strikes between sharing her life with her followers and keeping personal moments private. It’s a boundary she has worked hard to establish in an era where oversharing can feel like the norm. “People think they know me 100%, but I leave more than 60% of my life off camera,” she says, revealing a side that many of her fans may not expect. “As much as I love sharing my life, there are still things I like to keep private. It’s about knowing when to turn the camera off and enjoying the present.” For Laureen, living in the moment doesn’t detract from her content—in fact, it enhances it. By savouring her experiences, she’s able to share them in a more meaningful way with her audience.
In addition to balancing her personal life with her professional endeavours, Laureen is vocal about the importance of experimentation and self-discovery. “I’m very open when it comes to trying out new styles. I’ve experimented with preppy, edgy, sophisticated, street, glam—you name it. It’s the same in other aspects of life. Every day is a learning curve.” This philosophy has been a cornerstone of her message to her followers: that it’s okay to try new things, to fail, and to find your own way in your own time. Her authenticity and willingness to evolve have resonated deeply with her audience, many of whom look up to her not just for style inspiration, but for life advice too.
In her Manila vlog, Laureen gives her followers a peek into her latest business ventures. “My husband and I started Hungry Homies, our burger business, during the pandemic. I’m so happy to announce that we just opened our second and biggest branch this August!” she excitedly shares. With her burger business flourishing and a recent marriage in April, Laureen has plenty to celebrate. “So many amazing things have been happening lately, and we feel very excited about what’s ahead.”
Despite her personal and professional successes, Laureen is quick to acknowledge that staying relevant in the ever-changing world of digital content requires constant innovation. “I always try to inject trends—whether it’s through audio, edits, or visuals—but I make sure to do it in a way that’s still me,” she explains. The balance between staying on trend and staying true to oneself is something she navigates with care, ensuring that while her content evolves, it never strays too far from her core identity.
When asked what advice she has for aspiring content creators, Laureen is both encouraging and practical. “Never give up! It can get tiring and uninspiring when your views are low at first, but you never know when a video will go viral. Stay inspired, don’t get burnt out, and remember: balance is key.” It’s advice rooted in experience, and her followers know that if anyone understands the grind of content creation, it’s Laureen.
Of course, with the highs come the inevitable lows, including negative feedback from the online world. But Laureen remains unfazed by the occasional criticism. “I still get more love than hate, and that’s all that matters,” she says confidently, brushing off the negativity with grace.
Laureen Uy is more than just a fashion or travel vlogger. She’s a voice of authenticity in a sea of polished perfection, someone who isn’t afraid to show her real self while encouraging others to do the same. Whether she’s navigating the vibrant streets of Bali, launching a new business, or sharing life advice with her followers, Laureen stays true to her ethos: be yourself, enjoy the ride, and never stop exploring.
