When Hina Ashraf started posting snippets of her life in Dubai in 2016, she had no grand plan. No team. No strategy beyond a genuine love for storytelling. What she did have, however, was clarity: she knew she wanted to connect with women through beauty, fashion, and real-life reflections. Nearly a decade later, the lifestyle influencer has grown her platform into a force that combines elegance, warmth, and an unwavering sense of authenticity. And as of June 2025, her contributions were formally recognised by the country she now calls home, with the UAE Golden Visa, an elite honour given to only 10,000 talents across industries, including content creation.
“I started sharing because I loved it,” Hina says with the kind of calm that makes you lean in. “There were no expectations, just an urge to connect and create. But the more I stayed true to myself, the more my audience grew.”
For Hina, being a lifestyle influencer isn’t about trends, it’s about trust. And her community, which includes a growing base of mothers, fashion lovers, and Middle Eastern creatives, trusts her because she never performs. Her content is refreshingly human, rooted in day-to-day realities and small wins.
That’s especially evident now, with Hina’s transition into motherhood shaping both her personal life and public brand. “It’s definitely a juggling act,” she laughs, “but one filled with love.” She works around her baby’s schedule, often planning shoots and editing during quiet nap hours. “Motherhood has actually enriched my creativity. It’s given me depth and added purpose to the kind of fashion and lifestyle content I produce. I want other moms to see that they, too, can feel confident, expressive, and stylish.”
This intentional blending of style and substance is a signature of Hina’s content. Scroll through her Instagram and you’ll see fashion-forward looks, luxury travel diaries, and playful mom-life moments. It’s aspirational, but never distant. That balance is part of what’s made her a fixture in the region’s influencer ecosystem, culminating in her being named one of the Top 100 Influencers in the UAE.
But for Hina, accolades are secondary to impact. “Earning the Top 100 title was such an honour,” she says. “But being selected for the UAE Golden Visa, that moved me deeply. It validated the years of value-driven content I’ve shared, and it reminded me that this work really does matter.”
And that work is layered. Whether she’s crafting reels about what makes her happy or producing luxury travel content in Istanbul, Hina approaches each project with quiet precision. “One of my favourite reels came from such a small, grounding moment,” she shares. “My baby was sleeping, soft music was playing, and I had a strong cup of coffee in hand. I just felt grateful, like, really grateful, for everything. That moment inspired the reel.”
Gratitude may guide her, but discipline sustains her. Especially now, as a new mom, every piece of content requires intention. “I don’t just post baby products because they’re trending. I have to personally use the product and trust it before I share it,” she explains. “Trust is everything, especially among moms.”
That same discernment applies to brand collaborations. “For me, a genuine collab is one where the brand aligns with my values. If I can naturally weave it into my life and tell an honest story around it, then it works. I never want to compromise on that.”
Perhaps that’s why her audience resonates with her so deeply, there’s nothing about Hina that feels overly curated. Her content is clean, yes. Beautiful, yes. But it’s also humorous, spontaneous, and grounded in lived experience. “Family life is where most of my humour comes from!” she laughs. “I find joy in the unpredictable, silly, and emotional parts of motherhood, and that often becomes content. I try not to take myself too seriously, it keeps things real.”
Yet don’t mistake lightheartedness for lack of ambition. Hina’s 2025 is already full of plans. “I’m working on multiple creative projects, one around empowering new moms with guidance, and another centred on storytelling through meaningful conversations,” she says. “While I can’t reveal all the details, I can say this: I’m grounded in motherhood, driven by creativity, and ready for global growth.”
That growth includes further travel content, a niche she’s slowly but meaningfully expanding into. “Travel makes me feel alive,” she says. “Places like Istanbul offer visual and cultural inspiration that I love sharing with my audience. I try to create aspirational yet achievable travel content—especially for women and families.”
But what does she do when the lines between personal and professional get blurry? “I’ve learned to take in every moment. And I’ve also accepted that mom guilt is real,” she shares honestly. “But I deserve to do things that make me better as a person. My kids deserve to see someone they can be inspired by.”
That sentiment runs through everything Hina touches, whether it’s fashion or family, storytelling or self-reflection. She’s not trying to be everything to everyone. She’s just fully herself, and in a digital world full of mimicry and performance, that stands out.
“I think the key is to stay rooted,” she says. “I’ve never been interested in chasing algorithms. I create because it brings me joy, and because I want my audience to feel seen.”
It’s that kind of sincerity that makes Hina Ashraf not just one of the region’s top influencers, but one of its most respected. She isn’t here to follow templates. She’s writing her own, and in the process, giving women across the globe permission to do the same.
In her world, fashion is about confidence, motherhood is a superpower, and lifestyle is built moment by moment, with style, grace, and heart.
