Chiara Seidenader didn’t enter the wellness industry just to sell snacks. She came to redefine the conversation around health, beauty, and the way we fuel our bodies. With her brand Beauty Treats, she is doing exactly that — making indulgence not only guilt-free, but functionally empowering. Drawing from a robust background in nutrition, fitness, and functional medicine, Chiara has crafted a range of keto and gluten-free snacks that promise skin support, gut health, hormonal balance, and — perhaps most importantly — joy.
“I created Beauty Treats because I saw a real need for snacks that support both beauty from within and metabolic health,” she says. “Especially for women like me who care about what goes into their bodies just as much as what they put on their skin.” Her products are the result of years of professional observation and personal passion — formulated to cut through the noise and marketing jargon of what “healthy” really means.
At the core of Chiara’s philosophy lies a deep respect for the science of epigenetics. Her popular TEDx talk tackled this head-on, explaining how our genes are not our fate — but rather, an interactive script we can edit through the choices we make daily. “We are not victims of our genes,” she explains. “Through lifestyle, nutrition, mindset, and movement, we can switch genes on or off — influencing how we age, how we heal, and how we perform.”
That belief fuels everything Chiara does — from the carefully paired ingredients in her collagen bars to the principles behind her other venture, Energy Upgrade. “Every Beauty Treat is designed to deliver visible beauty benefits,” she notes. “Collagen peptides, coconut oil, turmeric, vitamin C-rich ingredients — these are all selected to work synergistically for skin and metabolic health.” But this isn’t just nutrition for the sake of biology — it’s about energy, mood, and a woman’s sense of sovereignty over her own body.
For Chiara, the wellness world has long been overdue for a change. “So many ‘healthy’ products are still loaded with inflammatory ingredients, artificial sweeteners, or misleading labels,” she says. “People are often misled by buzzwords like ‘natural’ or ‘low fat.’ One of my biggest challenges has been educating consumers on what truly functional food looks like — and how it differs from processed health-washed snacks.”
But education is only part of the story. There’s also the challenge of scaling a clean-label brand in a global market without compromising ingredient integrity. “It’s expensive and demanding to source ingredients that are clean, bioavailable, and gut-friendly,” she admits. “But I refuse to compromise.”
Chiara’s commitment to integrity is rooted in her education and lived experience. With a background in both fitness and functional nutrition, her product development process goes far beyond counting macros. She considers hormonal response, inflammatory load, gut compatibility, and how a product might support performance and recovery. “I think in terms of the energy-mood-skin triangle,” she says. “Snacking should not just fill you up — it should fill you with clarity, resilience, and radiance.”
Her move to the UAE brought with it new insights into global health patterns. “The population here is incredibly diverse, and that diversity highlights the need for personalized solutions,” she shares. “There’s a growing interest in preventative care, but also confusion. That’s why I built Energy Upgrade — to cut through the noise with test-based, personalized solutions rooted in biology, not just trends.”
The science-forward program offers users the ability to track their biomarkers and apply personalised nutrition and lifestyle protocols to optimise their well-being. Chiara sees this as the future of wellness — one that merges tech and diagnostics with human accountability. “Despite the rise of AI, I still believe that people need people,” she says. “We need someone to care about our progress, to hold space, and to guide us through the process of transformation.”
In many ways, Chiara’s work bridges clinical care and everyday life. She is now exploring partnerships with longevity clinics, biohacking labs, and wellness resorts to integrate her products into a broader wellness experience. “I’m working on protocol-based nutrition packs — curated snacks and supplements designed to complement treatments like peptide therapy, hormone balancing, and gut restoration,” she shares. “I want people to feel empowered, luxurious, and informed in their health journey.”
Beauty Treats has also become a gateway into deeper conversations about gut health. “I always say: if your gut is inflamed, your results are delayed,” she explains. “The gut is the command center — it affects everything from mood and immunity to weight and skin. That’s why my products are gluten-free, low in sugar, rich in fiber, and full of prebiotics.”
This gut-first approach extends to her belief in epigenetic empowerment — the idea that healing and optimisation are not fixed outcomes, but ongoing possibilities. “I created Energy Upgrade to give people the tools to reprogram their health at a cellular level,” she says. “Every meal, every thought, every decision is an opportunity to turn genes on or off. That’s powerful.”
It’s clear that Chiara’s work is about much more than food. It’s about agency. And that extends into her vision for the future. “I want to make proactive health care feel luxurious, empowering, and accessible,” she says. “That means more collaborations, more education, and more real impact.”
Whether it’s speaking on global stages, formulating the next game-changing snack, or helping someone recalibrate their gut through biomarker data, Chiara shows up with a rare mix of scientific precision and soulful clarity. She’s part educator, part entrepreneur, part alchemist — and she’s rewriting the rules of beauty and wellness, one functional treat at a time.
