Chandni Dhawan is a name that resonates with modern elegance, effortless chic, and an unwavering commitment to fashion blogging. Based in Dubai, Chandni has carved a unique niche for herself in the fashion world, sharing her personal style and insights with her growing audience. In this exclusive interview with Charlette Magazine Asia, she shares her journey, inspirations, and thoughts on the evolving world of fashion blogging.
The Spark Behind the Blog
Chandni’s journey into fashion blogging was not marked by a singular defining moment, but rather a gradual realization of her desire to share her love for fashion with a larger audience. “I’ve always been fascinated by how fashion allows us to express who we are,” she says, recalling the positive feedback she received from friends and family about her outfits. This encouragement inspired her to take her passion online.
Her blog became a space for her to express her creativity and help others feel confident in their own style choices. The desire to inspire others through fashion—combined with her own evolving sense of style—set her on the path of becoming a fashion influencer.
Evolving Personal Style
When asked to describe her personal style, Chandni sums it up as “a mix of modern elegance and effortless chic.” However, she acknowledges that her style has evolved since she began blogging. Experimenting with bolder prints, colors, and textures that she might not have tried before, Chandni’s blog became a platform for her to push boundaries while staying true to her core aesthetic.
Fashion blogging, for her, is not just about showcasing clothes—it’s about stepping out of her comfort zone and exploring new fashion territories. This evolution in her style reflects her desire to inspire others to experiment and embrace their own unique style.
Challenges Along the Way
Like any entrepreneurial journey, Chandni’s path as a fashion blogger has had its share of challenges. One of her initial struggles was connecting with her audience in a meaningful way and understanding what they wanted from her content. Additionally, learning the technical aspects of creative editing was a hurdle she had to overcome as she gained more experience.
Living in Dubai added another layer of difficulty, particularly when it came to outdoor shoots. “Shooting outdoors in Dubai’s extreme heat, often in temperatures as high as 50 degrees, was one of the more practical challenges I faced,” she recalls. Despite the discomfort, she prioritized good lighting and beautiful backgrounds to ensure the quality of her content always stood out.
Through these challenges, Chandni remained dedicated to her craft, constantly refining her skills and pushing through obstacles to grow her blog into what it is today.
Staying Inspired and Authentic
One of the questions many content creators face is how to stay inspired over time. For Chandni, inspiration comes from a blend of passion for fashion and a constant desire to evolve. “I regularly brainstorm and create mood boards to visualize upcoming content,” she explains. She believes that when she is genuinely passionate about what she shares, it naturally engages her audience.
Chandni’s approach to fashion trends is also noteworthy. While she enjoys experimenting with new styles, she doesn’t follow trends blindly. Instead, she advises others to use trends as inspiration but to always add a personal touch. “Trends can be copied easily, but your unique style is something that can’t be replicated,” she asserts. By staying true to herself, Chandni ensures that her content remains authentic and personal.
The Role of Social Media
Social media has become an integral part of Chandni’s blogging career, allowing her to connect with her audience in real-time. Platforms like Instagram enable her to share her style, interact with followers, and keep her content fresh and relevant.
To maintain engagement, Chandni consistently shares high-quality content, interacts with her audience through stories and comments, and stays updated on trends. This active social media presence helps her build a community of fashion enthusiasts who look to her for inspiration and advice.
Balancing Trends with Personal Style
In a world where trends dominate the fashion industry, Chandni takes a different approach. She prioritizes staying true to her personal style and setting her own trends. “I focus on creating content that reflects my unique style and personality,” she shares, adding that comfort and authenticity are key to what she shares with her audience.
By balancing trend-following with her own individuality, Chandni has built a personal brand that resonates with her followers. She believes that while trends can serve as inspiration, it’s important to remain true to oneself to stand out in the crowded fashion landscape.
The Changing Landscape of Fashion Blogging
Reflecting on how the fashion blogging industry has evolved, Chandni highlights the role social media has played in transforming the way fashion is shared and promoted. “Social media now plays a huge role in how fashion is shared, offering creative ways to connect with people,” she says.
As technology continues to advance, Chandni believes that the fashion blogging industry will keep growing, with more emphasis on authentic content and unique personal styles that resonate with audiences.
Collaborating with Brands
When it comes to collaborations, Chandni is selective about the partnerships she engages in. She considers several key factors, such as alignment with her personal style, the brand’s reputation, and the interests of her audience. Creative freedom is also an important consideration for her, as she seeks to create mutually valuable partnerships that resonate with both her followers and the brand’s values.
Sustainability in Fashion
Sustainability is another aspect that Chandni takes seriously in her fashion blogging. She highlights eco-friendly brands, promotes mindful consumption, and encourages her audience to invest in timeless, high-quality pieces. By sharing tips on how to style items in multiple ways, she advocates for sustainable fashion choices that have a lasting impact.
The Challenges of Content Creation
One of the most challenging aspects of being a fashion blogger, according to Chandni, has been managing outdoor shoots while balancing a full-time job. For over a year, she juggled a 9-7 job with creating, editing, and managing content on weekends.
Despite the difficulties, Chandni’s dedication never wavered. Even during her wedding and pre-wedding days, she remained committed to uploading consistent content. “If you’re going to do something, you should do it with full heart or not at all,” she says, a mantra that has driven her success in the competitive world of fashion blogging.
Looking Ahead
As Chandni Dhawan continues to grow her fashion blog and influence, her dedication to authenticity, creativity, and consistency sets her apart. Whether it’s experimenting with new styles or advocating for sustainable fashion, she remains committed to inspiring her audience with every post. For Chandni, fashion is more than just clothing—it’s a form of self-expression that she is eager to share with the world.
