Benjamin Puppo has made a name for himself in the world of automotive passion, digital influence, and high-profile collaborations. Known for his deep-rooted love for cars, especially Porsche and Mercedes/AMG, he has built a career that merges his enthusiasm with the digital world, bringing fellow enthusiasts along for the ride. In an exclusive conversation, Benjamin opens up about his most unexpected collaborations, the realities of influencer culture, and why staying true to himself has been the key to success.
Among the many partnerships he has worked on, one stands out as the most surprising—the crossover between his favourite car brand, Mercedes/AMG, and Calvin Klein, a brand he has been associated with for over a decade. “I’ve always shared my passion for cars with people, and Calvin Klein has been my first partner for more than ten years. Seeing these two worlds come together was something I never imagined, but it turned out to be an incredible collaboration,” he shares. For Benjamin, this partnership wasn’t just about business—it was a testament to how passions can align in unexpected ways. “When you truly love what you do, the right brands naturally see that and want to be a part of it.”
In today’s world of social media, where curated perfection often overshadows reality, Benjamin believes that staying authentic is the only way to stand out. “The key to remaining authentic is not trying to please others but to please yourself. When people see that what you share is real, done with passion, and not forced, they connect with it instantly.” This mindset has shaped his journey, allowing him to build an audience that genuinely appreciates his content. Unlike many influencers who chase trends for visibility, Benjamin stays grounded in what truly excites him—fast cars, thrilling experiences, and sharing his journey with those who resonate with it.
If Benjamin had to summarise his influencer journey in just three emojis, his choices are 🐊🕺😭. “It’s been a wild ride—bold, unpredictable, full of energy, and definitely with its ups and downs. But that’s what makes it exciting,” he explains. His experience in the industry has been a mix of exhilarating highs and challenging moments, but through it all, his passion has remained unwavering.
With influencer culture growing at a rapid pace, many assumptions surround the profession. One false idea that Benjamin is keen to debunk is the notion that influencers do it solely for financial gain. “People think we do this for money, but when we started, money wasn’t even a factor. Our only goal was to share our passion. We’ve been here since the beginning, and it has always been about that—pure passion.” While the digital world now offers monetization opportunities, Benjamin insists that success in this space is only possible when it’s driven by a genuine love for what you do.
Despite his many accomplishments, Benjamin admits that not every decision has been perfect. When asked about any regrets, he recalls moments when he unknowingly exposed certain individuals to overwhelming public attention. “There have been times when I posted with people who weren’t prepared for the level of exposure that came with it. Suddenly, they were recognized on the streets, in photos, and it changed their daily lives. I hadn’t prepared them enough for that visibility, and to protect them, I had to remove those posts.” This experience taught him the responsibility that comes with influence. While social media can be a powerful tool for sharing, it also requires careful consideration of the people involved.
When it comes to admiration, one name immediately comes to mind—Lewis Hamilton. “He is the GOAT of Mercedes and F1. Any car fan would make this choice. His skill, dedication, and impact on motorsports are unmatched.” For Benjamin, Hamilton represents the pinnacle of what passion and perseverance can achieve. As someone who has built his own career around cars, he sees Hamilton as the ultimate inspiration.
For a car enthusiast like Benjamin, working with top automobile brands is the ultimate achievement. “Porsche and Mercedes/AMG are the absolute grail. Having the opportunity to work with them was a dream, and it became a reality when I was able to buy several of their models.” His love for these brands goes beyond admiration—he has incorporated them into his life, making them a significant part of his journey.
While social media and digital influence have played a massive role in his career, Benjamin is clear about what truly matters in life. When asked what he would do if everything stopped today, his answer is simple yet profound. “I would simply enjoy life with my wife. We’re getting married this summer, and I look forward to our future children. That’s what truly matters.” Despite his love for the fast-paced world of cars and content creation, his ultimate happiness lies in his personal life and the relationships he cherishes.
Looking ahead, Benjamin predicts a major shift in the digital space—one that will redefine influencer culture as we know it. “The masks will fall. We’ll see fake influencers finally confessing their flaws, exposing their corrupt and unhealthy practices. People will start seeing who is real and who isn’t.” In an era where social media personas are often manufactured, Benjamin believes that audiences will soon demand more transparency. He anticipates a time when authenticity will no longer be an option but a necessity.
Throughout the conversation, it becomes clear that Benjamin Puppo’s journey is built on passion rather than fame or financial success. His love for cars, his commitment to authenticity, and his ability to merge these elements into a career are what make him stand out in a crowded digital world. For those looking to follow a similar path, his message is simple—stay true to what excites you, don’t chase trends for the sake of visibility, and always put passion before profit. Because at the end of the day, success isn’t just about numbers; it’s about doing what you love and sharing it with the world.
