There’s something unmistakable about a Noora Alhattawi look. It’s not just the way the highlighter melts into the cheekbone or how the eyeshadow gradients mirror sunset skies — it’s the feeling that the face you’re seeing is telling a story. It’s beauty, yes, but it’s also identity, expression, and self-belief. As a prominent makeup artist based in the UAE, Noora has earned a name for herself not only through her editorial work and celebrity collaborations but also for championing Arab features, skin tones, and cultural beauty standards in ways that feel fresh, inclusive, and proudly original.
Noora’s love affair with makeup began long before her first brush touched a client’s skin. “Since I was a child, I was fascinated by the impact of color and texture on appearance, and how makeup can transform not only the way you look but also the way you feel confident,” she shares. What began as childhood curiosity quickly evolved into a deep and serious commitment to the craft. “I loved the idea of helping others feel their best, and that’s what motivated me to pursue this field seriously and turn it into my career.”
For Noora, makeup is more than cosmetic. It’s conceptual. Her signature looks draw inspiration not just from runways or celebrity culture, but from unconventional sources like nature, fine art, and even emotion. “Every look should tell a story or reflect a certain personality,” she explains. “I mix colors and textures in unique ways. I keep up with trends but always add my own touch. I want people to recognize my work even without seeing a name attached.”
And people are recognizing it. Across the Middle East, her approach is part of a broader movement that’s both honoring heritage and embracing innovation. Noora notes a new wave of trends sweeping through the region — and she’s right at the center of them. “One of the biggest trends right now is strobe skin,” she says, referring to the ultra-radiant, pearlescent finish that has become a favorite among regional beauty lovers. “Peach fuzz tones are also huge — soft, warm hues that glow naturally on Arab skin.” There’s also a strong push toward makeup that enhances, rather than alters, Middle Eastern features. “Defined brows, wide-set eyes — these are celebrated now. We’re not masking them. We’re amplifying them.”
At the same time, Noora sees a noticeable shift toward conscious beauty. “Clean and considered makeup is becoming more popular. People are more mindful — they want natural ingredients, organic formulations, and minimalist routines that still deliver results.” The classic nude makeup look, too, remains timeless. “It’s a staple. It highlights natural beauty without overpowering it, which is something more people are leaning into.”
While the trends are evolving, myths remain — and one of the most harmful, Noora says, is the idea that makeup artistry doesn’t require real knowledge. “Some people think anyone can apply makeup professionally without understanding skin types, color theory, or technique,” she says. “But this is a discipline. It requires study, practice, and a deep understanding of how different products interact with different faces.”
Her approach is deeply technical, especially when working in the often-extreme weather conditions of the Gulf. “In hot, humid climates, it’s all about lightweight mattes and waterproof formulas,” she explains. “In dry winters, hydration is key — from the prep to the foundation to the setting spray. It’s about adapting intelligently to protect both the look and the skin beneath it.”
So, what’s her secret for a radiant, long-lasting finish? “I always start with a primer that suits the skin type. I love using vegan foundations — they offer great coverage without compromising skin health. And I always highlight with intention, adding radiance where it matters most.” A light dusting of powder and a hydrating setting spray are her final flourishes, sealing in the look with a natural dewy glow.
Behind the perfectly blended looks are also stories of pressure, passion, and pivotal moments. One of Noora’s most memorable experiences was her work with Abu Dhabi TV presenter Nada Al Shaibani during Bahrain’s National Day. “It was a day filled with excitement and creativity,” she recalls. “Seeing my work on screen for such an important occasion was unforgettable.” She also worked on a tribute music video for the late Sheikh Zayed, handling makeup for the entire team. “That project felt like a milestone. It reminded me of the responsibility we carry as artists — every brushstroke matters.”
With growing success also comes the challenge of maintaining a delicate balance between client expectations and creative expression. “Listening is the first step. I always try to understand exactly what the client envisions,” she says. “But then I guide them — gently — using my experience. Sometimes we do a preview to make sure we’re aligned. My goal is to make them feel beautiful, but also to leave my mark on the final result.”
That signature touch becomes even more crucial during complex projects. One of her most challenging looks was for a film production, where the visual language had to be just as compelling on camera as it was in person. “The color harmony needed to be perfect,” she says. “It was demanding, but when I saw the final cut, I was proud. It reminded me that I’m capable of creating elevated artistry under pressure.”
Her advice to aspiring makeup artists reflects the same mix of passion and realism that defines her own career. “Be passionate. Be patient. Keep learning,” she emphasizes. “This field is all about evolving. Don’t just follow trends — understand them. Practice constantly. Share your work, build your community, and most of all, find your own signature. That’s what will make people remember you.”
In a world of filters, trends, and fleeting beauty standards, Noora Alhattawi is building something lasting — a style that embraces individuality, a craft rooted in technical excellence, and a message that beauty, at its best, feels like coming home to yourself.
