Nina Naustdal is a name synonymous with success across a myriad of fields. In a candid interview with Astitva Tripathi, Nina shares a fresh perspective on how she manages to excel as a businesswoman, designer, model, actress, singer, TV personality, fashion icon, athlete, judge, and mentor.From her early days as a champion athlete to her current status as a celebrated businesswoman, designer, model, actress, singer, TV personality, fashion icon, athlete, judge, and mentor, Nina’s journey is a testament to her relentless drive and versatility. When asked how she manages to juggle so many roles, Nina says, “I always take on a lot of different things and projects at the same time, and I think that is what inspires me while working on each project, getting different inspirations and energies crossing over on the multiple things I’m working on at the same time.” Her journey began at a young age with a background in athletics, where she competed for Norway and amassed over 300 championship medals. Parallel to her athletic pursuits, she ventured into modeling, laying the foundation for her multifaceted career. In 2011, she launched her business in the UK, marking the beginning of an illustrious career in the fashion industry. Reflecting on her journey, Nina shares, “Knowledge is power, and experience is key.”
Being featured on the cover of Forbes magazine is a dream for many entrepreneurs, and for Nina, it was a significant milestone. She reflects, “I felt honored and grateful that I had been recognized for my hard work and achievements in the industry to reach that level of recognition.” While she has graced numerous international magazine covers, she considers the Forbes cover a pinnacle achievement. Nina’s content creation process is rooted in authenticity. She explains, “My process for creating content is very natural as my content most of the time is based on my work and journey in life. It’s all about capturing the natural moments and my journey, not just creating great content to look good.” She emphasizes the importance of choosing the right captions and music to convey the intended message effectively.
When asked about her process on creating content, she said, “My process for creating content is very natural as my content most of the time is based on my work and journey in life. It’s all about capturing the natural moments and my journey for me, not just creating great content to look good. It needs to be real and authentic. I always try to make as much content as possible so I don’t miss any special or important moment and I choose the best parts to share to give the message I think that content needs. And of course choose the right captions and music for every piece of content is very important to me as that reflects on how we feel and the message we trying to put across.”
Upon asking on how she balances trends with her personal style, she said, “My personal style stands out quite a lot and I love to play with fashion as that is what (it) is all about. It’s supposed to be fun and you should feel good in whatever you wear. Because I do so many different things I change my style a lot. Dressing up for business meetings is very different from preparing for a performance on stage for example. Because I’m blessed to be able to travel a lot and attend a lot of incredible events and red carpets all over the world I live in between the trends in a way. I get inspired by the beautiful people around me in the industry following all kind of trends. Between being inspired by other trendsetters and doing research prior to every season and also wearing and testing different trends myself I choose a direction for each collection. I think I will always have a personal touch in what I do but when it comes to mass market products you need to step away from your personal opinion from time to time.
Being a fashion designer I like to play with fashion and try all kinds of trends but I also try to make my own as well being unique and different. I think it’s important to have your own identity and fashion is a good way of doing that.”
When asked about the biggest misconception about being an influencer, she said, “I think the biggest misconception about being an influencer is that some people think it’s all glamorous and that they are all the same. It’s not glamorous at all at times it’s a lot of work, with long hours creating the right content making sure it will reach the right people and have an impact.”
In the public eye, criticism is inevitable. Nina chooses to focus on the positive and remain authentic. “I try to stay authentic to reach the people who do love and appreciate what I do and who I am,” she says.
She says that the favorite part of her job is, “being able to create and share that with people. If I can make or do something that can make people happy and feel good that’s the ultimate achievement in anything I do. For me happiness is priceless.”
On talking about how she chooses which brands to collaborate with, she said, “I get approached by a lot of brands and businesses to work with them and I always feel honoured either it’s small or big as we all in different stages in our life and career and I do believe we should support each other . The most important part is that I like the brand or product myself as well as the people that are behind it. I also think the brand or product should resonate with me because if I take something on it should be worth my time as I will put in the work to make that project successful.”
Her skincare routine is simple yet effective, centered around a serum she uses daily. With sensitive skin, she avoids heavy products, aiming for a light, youthful look. “The most important is to find the products that suit your skin type so it can enhance your beauty,” she advises.
Her opinion on how social media has changed the fashion and beauty industry is that the social media has changed the industry in many ways. She says, “. Social media has created fashion influencers and content creators who can expand a brands marketing reach and increase awareness, recognition and sales. Social media allows brands to engage directly with consumers from all over the world at the same time and it’s accessible to everyone from wherever they are. From building brand awareness to creating fashion and beauty icons, the impact is profound. Social media and fashion are now interconnected, with fashion houses not just adopting best practice and following trends but setting them and creating a brand image that resonates with the new generation. Social media has given us access to be updated on all fashion and beauty products and treatments at all times. All information is available depending on your needs and this can save you a lot of time and money.”
In conclusion, Nina Naustdal’s journey is a remarkable blend of passion, hard work, and authenticity. Her ability to juggle multiple roles while staying true to herself has established her as a powerful and influential figure in the industry. With her unique style, dedication, and inspiring outlook, Nina continues to leave a lasting impact on the fashion and beauty world.
