From the humble beginnings of a store clerk and an animal science student in the Bahian countryside to becoming one of Brazil’s most influential travel personalities, JakStar’s journey is nothing short of remarkable. Her transformation from ordinary to extraordinary is a testament to the power of dreams and determination.
JakStar’s story began with childhood aspirations of becoming an actress or mayor. Despite the challenges posed by her rural upbringing, she never let go of her dreams. Her life took a pivotal turn with an unexpected opportunity to participate in Big Brother Brasil. Although unfamiliar with the show, JakStar’s daring spirit led her to apply and get selected. This experience opened doors she had never imagined, setting her on a path to São Paulo with hopes of pursuing an acting career. Yet, fate had other plans.
While exploring Instagram, JakStar found her true calling. She began creating simple videos of her daily life, focusing on sports and a healthy lifestyle. Her genuine content quickly resonated with people, especially during the pandemic. Her travels to remote places, shared through engaging posts, allowed her to connect deeply with her audience. This new-found purpose culminated in the launch of the JakStar label, marking her entry into the world of tourism.
Starting a career in tourism in 2019, JakStar faced an unprecedented challenge: the pandemic. Travel restrictions threatened to stifle her dreams, but she saw an opportunity in every crisis. Exploring Brazil’s most remote corners, she rediscovered her country and herself. Each challenge became a stepping stone, allowing her to connect with her roots and share these discoveries with her followers.
For JakStar, sports-related tourism is a gateway to profound experiences. Every trail and mountain climbed is not just a physical journey but an emotional one. She believes people today seek deeper connections in their travels – moments that touch the soul and create lasting memories. This philosophy guides her promotions around the world, providing her audience with authentic and unforgettable experiences.
Being recognized as a top tourism reference in Brazil and receiving numerous invitations from companies in the sector has been an immense honor for JakStar. These accolades are a testament to her hard work and passion. She finds joy in inspiring people to pursue their dreams and live remarkable experiences. Her journey reinforces the belief that following one’s calling invites the universe to conspire in one’s favor.
For JakStar, traveling is a means to reconnect with the human essence. Every encounter and story shared enriches her life, making her feel at home wherever she goes. Sharing these experiences with her followers and seeing them get inspired is immensely rewarding. The exchange of experiences and deep connections make travel truly special for her.
Balancing work as a travel influencer with personal life is a constant challenge for JakStar. While often working during her travels, she is learning to set aside moments to simply live the experiences without the pressure of creating content. This balance is crucial for maintaining mental health and well-being.
JakStar’s advice to aspiring travel influencers is to live with passion and authenticity. Loving what you do attracts people who resonate on the same frequency. Dedication, truthfulness, and a desire to inspire others are key. Though the path may be challenging, the reward of touching lives and inspiring dreams is priceless.
JakStar envisions a promising future for tourism and digital influence, especially post-pandemic. She believes in more sustainable tourism, focused on minimalism and true connections. The quest for authenticity and meaningful experiences will guide the sector’s future.
JakStar’s next trip is to the Atacama Desert in Chile. She felt a calling to this destination, drawn by its unique energy and the innovative gastronomic tours introduced by FláviaBia, a Brazilian pioneer in Atacama tourism. This personalized experience convinced her that Atacama was where she needed to go.
JakStar’s legacy is to inspire people to discover their dreams. Whether traveling outwardly or inwardly, she encourages everyone to explore what they truly love. Traveling expands horizons and allows for a rediscovery of life with new eyes. She leaves her followers with a life-changing question: What is your greatest dream today? Through experiences, the answer awaits.
